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Impactante campaña de Sisley

July 16th, 2007 by

 

Esta es la nueva campaña de Sisley para el otoño-invierno 2007-2008. Los anuncios de Benetton, que es la firma propietaria de la marca, suelen ser polémicos, pero parece que esta vez han ido demasiado lejos, o al menos eso parece por las críticas que ha recibido la fotografía.

El concepto de la campaña publicitaria es comparar la adicción a al moda, con la drogodependencia. Y para muchos alude ,de forma muy explícita, la relación que existe entre la moda y la cocaína.

A mi me parece un poco agresiva pero se trata de un excelente trabajo publicitario, puesto que han conseguido su objetivo al crear polémica: que se hable de la firma.

6 Comments »

6 Comentarios en “Impactante campaña de Sisley”

  1. on 16 Jul 2007 at 1:41 pm   foxylady

    Que locura de foto… pero mola! Seguro que en Spain la prohiben porque incide a drogarse, si es que…

  2. on 16 Jul 2007 at 10:43 pm   Ajoblanko

    Vaya kara de yonki q tiene la morado!!!!!

  3. on 17 Jul 2007 at 10:22 am   foxylady

    Seguro que no esta fingiendo…

  4. on 17 Jul 2007 at 6:36 pm   beatriz

    pues a mi me parece muy bien que hangan este tipo de publicidad la verdad, y de todas formas la foto es chulisima , estoy de acuerdo en que han hecho un gran trabajo.

  5. on 24 Jul 2007 at 3:30 pm   sandrina

    In these days surfing on Internet you may find a couple of images which are told to be part of the new Sisley advertising campaign.

    One of this images shows some girls while “sniffing a vest”. The other one shows the same girls after they drunk.

    The allusion to drugs and alcohol is more than clear and you will agree with us that these pictures are really disconcerting and damage the image of the brand.

    Please be informed that the Sisley brand has nothing to do with these images and therefore we refuse to be linked with them.

    Please also note that these images infringe Benetton’s rights in the Sisley trademark. Our Legal Department has therefore been retained to take all advisable actions to protect the company’s rights and interests.

    The next Sisley campaign will instead have a very special testimonial, Stephanie Seymour, worldwide recognized as an icon of fashion and beauty.

  6. on 24 Jul 2007 at 4:38 pm   Benetton Group

    Statement on a fake Sisley campaign

    20 July, 2007

    In the recent days, images which are told to be part of the new Sisley advertising campaign have been published in internet.

    One of these images shows some girls “sniffing a vest”. The allusion to drugs and alcohol is more than clear. We would like to clearly state that the Sisley brand (and the Benetton company) has nothing to do with these images and therefore we refuse to be linked with them.

    Please also note that these images infringe Benetton’s rights in the Sisley trademark. Our Legal Department has therefore been retained to take all advisable actions to protect the company’s rights and interests.

    The next Sisley campaign will instead have a very special testimonial, Stephanie Seymour, worldwide recognized as an icon of fashion and beauty.

    For further information: paoletti@sisley.com

    http://www.sisley.com
    http://www.benettongroup.com/press
    http://www.benettonpress.mobi

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